Do n’t be contented with your other marketing
Content marketing can take your reports, E-Books, Blogs , Email , Videos, Info grams to millions of people who would like to know more about your company, product and services you offer.
Most importantly the constant communication keep them updated and you can keep them engaged with your products / services. The feedback you get from that would be a wonderful tool to enhance the products / services
You can save a million dollar otherwise you would have spent in Market Research , with the support of content marketing , a periodic information about what your target audience feel, want and what is that your competitor has , which drives traffic to their business.