Businesses who target social media and online properties with personalized messages can increase existing and new audiences’ chances of seeing and engaging with content. Specifically, Facebook and Twitter encourage businesses to micro-target audiences.. The right message serves the right audience which leads to higher engagement, as well as a higher likelihood that the audience will respond to the CTA. When your content is relevant to your audience, they are more likely to respond to the ad’s CTA (like, click, sign up, etc.). Hubspot taught us that. Hubspot explains that messages that serve the right audiences increase engagement, which is associated with an increase in responses from the audience to the call-to-action. When the message is relevant to the audience, it’s more likely that they’ll respond to the CTA (like, clicking, signing up, etc.).